以用户印象为导向的文旅图像设计方法研究

User Impression-oriented Design Methods for Cultural Tourism Images

中文关键词: 用户印象  ZMET  FAHP  龙岗  文旅图像设计

英文关键词: user impression  ZMET  FAHP  Longgang  cultural tourism image design

中文摘要:

      目的 在以用户为中心的设计语境中，以用户印象为研究导向，提出一种从地域印象到设计印象的文旅图像设计方法。方法 以深圳龙岗为例。首先基于扎尔特曼隐喻抽取技术挖掘用户的地域印象，梳理出印象表达方向，确定设计代表性;其次从选定的地域印象出发，开展设计转译，从象征化与意象化两个层面迈进，输出设计案例;随后采用模糊层次分析法构建出设计印象评价体系，形成专业指导;最终让用户对设计案例进行印象评价，验证应用满足度以及研究可行性。结论 该方法拓宽了用户印象与文旅图像设计的交往空间，贴合了设计走势，优化了地域文化的发展传播。同时在研究中发现，地域印象的精准挖掘、设计师的能力提升以及协同设计的构建这三点应予以关注。

英文摘要:

      The work aims to propose a method of designing cultural and tourism images from regional impressions to design impressions with user impressions as the research guide in the user-centered design context. Longgang in Shenzhen was taken as an example. Firstly, based on the Zaltman metaphor extraction technique, the regional impressions of users were mined, the direction of impression expression was sorted out, and the design representation was determined. Secondly, from the selected regional impression, the design translation was carried out, and the design case was exported by moving forward on two levels:symbolization and imagery. Then, the fuzzy hierarchical analysis method was used to construct a design impression evaluation system to form a professional guide. Finally, users were allowed to evaluate the impressions of the design cases to verify the application satisfaction as well as the feasibility of the study. The method improves the interaction space between user impressions and cultural travel image design, fits the design trend, and optimizes the development and dissemination of regional culture. It is also found in the study that attention should be paid to three points:the precise mining of regional impressions, the improvement of designers' ability and the construction of collaborative design.