基于文化基因理念的九门口长城图谱设计研究

Design of the Great Wall at Jiumenkou Based on the Concept of Cultural Gene

中文关键词: 文化基因  九门口长城  科普图谱  信息可视化设计

英文关键词: cultural gene  the Great Wall at Jiumenkou  science popularization map  information visualization design

中文摘要:

      目的 基于文化基因理念构建九门口长城文化基因的可视化科普图谱。方法 以世界文化遗产九门口长城为研究对象，通过文献综述、田野考察，深入挖掘长城遗址及周边沿线文化资源。基于文化基因不同的表达形态和识别维度，将九门口长城文化资源划分为显性文化基因和隐性文化基因。提取核心文化基因并有效组织内在文化逻辑结构，依此构建九门口长城文化基因谱系图。运用视觉修辞方法进行符号转译，通过网格设计系统进行视觉层级划分及信息可视化设计。结论 从设计学视角引入文化基因理念，将历史文化信息转译为受众熟悉的视觉语言。九门口长城科普图谱科学系统地呈现了长城相关文化信息，以期为长城文化的发展与传承提供借鉴，助力长城国家文化公园建设。

英文摘要:

      The work aims to construct a visual science popularization map of the cultural gene of the Great Wall at Jiumenkou based on the concept of cultural genes. Taking the Jiumenkou Great Wall, a world cultural heritage, as the research object, the cultural resources of the Great Wall as well as its surrounding areas were deeply explored through literature review and field investigation. Based on different expression forms and identifying dimensions of cultural genes, the cultural resources of the Great Wall at Jiumenkou were divided into dominant cultural genes and recessive cultural genes. The core cultural genes were extracted and the internal cultural logic structure was effectively organized. And on this basis, the cultural gene pedigree map of the Great Wall at Jiumenkou was constructed. The visual rhetoric method was used for symbol translation, and the grid design system was used for visual hierarchy division and information visualization design. The concept of cultural is introduced from the perspective of design, and historical and cultural data is translated into visual language that familiar to the audience. The science popularization map of the Great Wall at Jiumenkou presents the cultural information related to the Great Wall in a scientific and systematic way, with a view to providing reference for the development and inheritance of the Great Wall culture and helping the construction of the Great Wall National Cultural Park.