基于CORE模型的古街文旅体验产品设计

Design of Cultural Tourism Experience Products in Ancient Street Based on CORE Model

中文关键词: 文旅产品  体验  CORE模型  古街

英文关键词: cultural tourism products  experience  CORE model  ancient street

中文摘要:

      目的 古街需要形成浓郁的人文氛围和商业环境，通过开发具有优良体验感的文旅产品，为现有文旅产品增加更多互动体验的环节。这不仅可以让游客充分感受古街的地域特色，增强出行动机，也可以使游客有节奏地体验到古街文旅产品中传达的信息，从而对产品体验形成获得感、满足感、认同感等感受，以促进古街文旅产业发展。方法 基于CORE模型，采用观察法、文献研究法、探索性研究法收集当下古街文旅产品体验的趣味点，结合头脑思维风暴，借鉴游戏、玩具、劳动实践中体验感好的部分，组织设计行动及体验活动，重视产品体验心理过程的反馈。结果 设计创新性体验产品及体验流程，通过李克特量表及Kano模型对产品方案进行评估。结论 在设计新产品时，重点展现文旅产品的趣味体验，对在售产品提供体验活动思路及行动方案，从而提升游客对地域特色文化的感受力。

英文摘要:

      The ancient street needs to form a strong cultural atmosphere and business environment. The work aims to develop cultural and tourism products with a good sense of experience, and add experience design to existing products, to provides tourists with the feeling of its regional characteristics, enhance their motive of visiting, enable them to rhythmically experience the information conveyed in cultural and tourism products of the ancient street, and form a sense of gaining, satisfaction, identity and other feelings in interacting with the products, so as to promote the development of cultural tourism industry in the ancient street. Based on the CORE model, the observation method, literature research method and exploratory research method were adopted to collect the points with fun experience in cultural tourism products in the current ancient street. Combining brainstorming with the learning gained from the positive experience in games, toys and labor practice, the design action and experience activities were organized, and the psychological process feedback of product experience was emphasized. The innovative experience products and experience processes were designed, and product solutions were evaluated through Likert scale and Kano model. When designing new products, the focus is on showcasing the fun experience of cultural and tourism products, providing ideas and action plans to increase the experience of products on sale, and enhancing tourists' perception of regional characteristics and culture.