文旅融合背景下旅游文创产品设计研究

On the Design of Tourism Creative Products under the Background of Integration of Literature and Tourism

关键词:  文旅融合  旅游文创产品  IP孵化  传统与时尚

Key words:  integration of literature and Tourism  Tourism Cultural and creative products  IP incubation  tradition and fashion

摘要:

目的 在文旅融合背景下探寻旅游文创产品的价值，探寻优化旅游文创产品设计的方法，最大程度地发挥旅游文创产品的价值。方法 采用文献法、案例法和“提出问题—解决问题”的思路，找到当下我国旅游文创产品设计中存在的问题，并且结合案例有针对性地探索解决的方法。结论 要想解决当下旅游文创产品设计中存在的同质化现象突出、IP意识薄弱、内涵性欠缺、产品设计滞后的问题，应该注意个性化创新设计、推动IP孵化、关注品牌知名度建设，从特定地域旅游资源中提取设计元素，同时将传统与时尚相结合。

Abstract:

objective:to explore the value of tourism cultural and creative products in the context of tourism integration, to explore ways to optimize the design of tourism cultural and creative products, to maximize the value of tourism cultural and creative products. Methods:by using the method of literature, case and the train of thought of "Putting forward a problem-solving a problem , we can find out the problems existing in the design of tourism cultural and creative products in our country, and with the case to explore a targeted solution. Conclusion:in order to solve the problems of homogeneity, weak IP awareness, lack of intension and lag of product design in the current tourism creative product design, we should pay attention to personalized innovative design, promote IP incubation, focus on brand awareness building, extract design elements from specific regional tourism resources, while combining tradition and fashion.