低碳化理念下茶一体式包装设计的探索研究

Exploratory Research of Integrated Tea Packaging Design under the Concept of Low Carbon

中文关键词: 低碳化  设计伦理  包装设计  茶

英文关键词: low carbon  design ethics  packaging design  tea

中文摘要:

      目的 为践行国家节能减排倡议与为中国的绿色发展做出贡献，探索低碳化理念下茶叶一体式包装的设计与应用，将传统文化与绿色环保材料相结合，为传统文化的传承与创新提供路径，提高茶叶产品的文化内涵与外在视觉表现。方法 首先通过分析当下茶包装现存的问题，并解构茶包装的各个生命周期;其次利用层次分析法对茶绿色包装低碳化设计进行研究，重构茶包装低碳化设计原型;最后依据分析调查大众当下对热销茶产品的包装设计元素的喜好，对包装材料、包装结构及包装视觉设计进行优化设计研究。结果 通过改良茶的外包装结构及对包装的回收再利用，拓展了探索低碳化设计研究的新方向，也验证了从产品包装生命周期与设计伦理理念出发，对包装材料与视觉信息简化设计以降低资源消耗的有效性。结论 低碳化理念下的茶包装设计在使用环保材料的同时，也在包装的视觉设计上使用带有中华文化元素的简洁设计，可在提高产品商业竞争力的同时，还起到传播传统文化的作用。

英文摘要:

      In order to practice the national initiative of energy conservation and emission reduction and make contributions to China's green development, the work aims to explore the design and application of integrated tea packaging under the concept of low carbon, combine the traditional culture with green environmental protection materials, provide a path for the inheritance and innovation of traditional culture, and improve the internal cultural connotation and external visual expression of tea products. The existing problems of tea packaging were analyzed and each life cycle of tea packaging was deconstructed. Then, the low carbon design of green tea packaging was studied by the analytic hierarchy process (AHP) and the prototype of low carbon design of tea packaging was reconstructed. Finally, through analyzing and investigating the preferences of the public on the packaging design elements of popular tea products, the packaging materials, packaging structure and packaging visual design were optimized. By improving the outer packaging structure of tea and recycling the packaging, the new direction of exploring low carbon design research was expanded, and the effectiveness of simplifying the design of packaging materials and visual information to reduce resource consumption from the perspective of product packaging life cycle and design ethics was also verified. The design of tea packaging under the concept of low carbon not only uses environmental protection materials, but also adopts concise design with Chinese cultural elements in the visual design of packaging, which can improve the commercial competitiveness of products and also play a role in spreading traditional culture.