基于知识图谱的国内外城市品牌研究可视化分析

Visualized Analysis of Domestic and Foreign City Brand Research Based on Knowledge Graph

中文关键词: 知识图谱  城市品牌  可视化分析  雄安新区

英文关键词: knowledge map  city brand  visualized analysis  Xiong'an New Area

中文摘要:

      目的 利用科学知识图谱，对国内外文献进行分析对比，以客观数据和直观图谱分析为依据，对当前城市品牌的热点问题和发展趋势进行分析和总结。方法 运用可视化文献分析软件Cite Space 6.2R1，以中国知网数据库中的北大核心、CSSCI、SCI期刊文献和Web of Science核心集合数据库中收录的城市品牌相关文献为数据来源，对国内外城市品牌的发文量、作者及研究机构合作分布、相关研究热点、研究领域发展趋势等方面问题绘制科学知识图谱，并进行可视化分析。结论 国外城市品牌发文量呈现出波动上升态势;作者及研究机构合作密切，形成明显合作团队;city、impact、model为研究热点;reputation、engagement、mediating role、perceived value、experiences是较具影响的研究前沿领域;整体研究聚焦于城市品牌与外界因素的相互作用，如何通过品牌的塑造和传播提高城市在公众心中的地位，以及如何增加人们与城市品牌的互动和参与;研究趋势从理论研究到实践应用、从单一视角到多维度、从系统化到参与式研究。国内城市品牌发文量低于国外，整体发文量呈现出波动缓慢上升态势;作者及研究机构合作不密切，没有形成成熟的合作团队;城市品牌、城市营销、城市形象、品牌为研究热点;城市形象、城市发展、品牌形象是较具影响力的研究前沿领域;整体研究侧重于城市品牌本身，如何借助城市品牌推动城市形象的提升;研究趋势由自发到自觉、由个案到普遍、由地方探索到统筹推进。

英文摘要:

      The work aims to analyze and compare the domestic and foreign literature according to the scientific knowledge map, and to analyze and summarize the hot issues and development trends of the current city brand based on objective data and intuitive map analysis. The visual literature analysis software Cite Space 6.2R1 was used to analyze city brands at home and abroad with Peking University core, CSSCI, SCI journal literature in the CNKI database and the city brand-related literature included in the Web of Science core collection database as data sources. A scientific knowledge map was drawn for visualized analysis on issues such as the number of published papers, the distribution of cooperation between authors and research institutions, relevant research hotspots, and development trends in research fields. The number of articles published by foreign city brands is fluctuating and rising; Authors and research institutions cooperate closely, forming an obvious cooperative team; City, impact, and model are research hotspots; Reputation, engagement, mediating role, perceived value, and experiences are relatively influential research Frontier fields; The overall research focuses on the interaction between city brand and external factors, how to improve the status of the city in the public mind through brand building and dissemination, and how to increase the interaction and participation between people and the city brand; The research trend ranges from theoretical research to practical application, from a single perspective to multi dimensions, and from systematic to participatory research. The number of papers published by domestic city brands is lower than that of foreign countries, and the overall volume of papers fluctuates and slowly increases; Authors and research institutions do not cooperated closely, and no mature cooperation team is formed; City brand, city marketing, city image, and brand are research hotspots; City image, urban development, and brand image are more influential research frontier areas; The overall research focuses on the city brand itself, how to promote the improvement of the city image with city brands; The research trend ranges from spontaneous to conscious, from individual cases to general, and from local exploration to overall planning advance.