基于沉浸理论的农区畜牧业服务设计研究

Design of Animal Husbandry Services in Agricultural Areas Based on Immersion Theory

中文关键词: 沉浸理论  农区畜牧业  服务设计  用户体验  农业强国

英文关键词: immersion theory  animal husbandry in agricultural areas  service design  user experience  agricultural power

中文摘要:

      目的 探究沉浸理论介入农区畜牧业服务设计的策略，构建更具用户体验感的农区畜牧业服务设计系统。方法 根据沉浸理论的内涵与我国农区畜牧业发展现状，分析沉浸理论介入农区畜牧业服务设计的经济价值、社会价值和文化价值，针对农区畜牧业存在的问题及沉浸理论可行性分析，构建沉浸理论下的农区畜牧业服务设计策略。结果 首先对河南省新野县畜牧业现状进行调研分析;其次基于服务设计思维与设计策略进行服务系统图及蓝图设计，并进一步设计以用户为中心的服务载体——恒永牧场APP、畜牧市集及配套应用小程序，来实现新野农区畜牧业用户的沉浸式体验;最后通过沉浸效果评估，验证了沉浸理论介入农区畜牧业的可行性及重要性。结论 沉浸理论的融入能够改善用户体验，促进农区畜牧业的高质量发展，为我国畜牧业服务系统的创新设计提供了新的思路和方法。

英文摘要:

      The work aims to explore the strategy of immersion theory involved in the design of animal husbandry services in agricultural areas, and build a better user experience in the design system of animal husbandry services in agricultural areas. According to the connotation of immersion theory and the development status of animal husbandry in agricultural areas in China, the economic value, social value and cultural value of immersion theory involved in the design of animal husbandry services in agricultural areas were analyzed. Aiming at the problems existing in animal husbandry in agricultural areas and the feasibility analysis of immersion theory, the design strategy of animal husbandry services in agricultural areas under immersion theory was constructed. Firstly, the current situation of animal husbandry in Xinye County, Henan Province was investigated and analyzed. Secondly, the service system diagram and blueprint were designed based on the service design thinking and design strategy. The user-centered service carriers were further designed, such as Hengyong Ranch APP, animal husbandry market, and market supporting application mini-programs, to achieve immersive user experience of animal husbandry in Xinye agricultural area. Finally, through the immersion effect evaluation, the feasibility and importance of immersion theory involved in the animal husbandry in agricultural areas were verified. The integration of immersion theory can improve user experience, promote high-quality development of animal husbandry in agricultural areas, and provide new ideas and methods for the innovative design of Chinese animal husbandry service system.