基于Kano模型和亲和图法的地域性刺绣产品需求研究

Research on Demand for Regional Embroidery Products Based on KANO Model and Affinity Graph Method

中文关键词: Kano模型  地域性刺绣  产品需求  满意度  重要度  设计建议

英文关键词: Kano model  regional embroidery  product demand  satisfaction  importance  design recommendations

中文摘要:

      目的 探讨中国传统地区刺绣产品如何实现更高的消费者满意度，并为该产品如何实现更多元化的顾客感受提出创新设计的建议。方法 围绕消费者需求偏好，综合采用田野调查、亲和图法、问卷调查法，并结合使用Kano模型、Better-Worse系数、四象限分析法，以及其他相关研究方法，从产品设计、产品生产、产品性能、产品文化四个需求纬度出发，全面准确地把握消费者对刺绣产品的需求。结果 消费者更加看重产品本身的文化属性和产品所提供的优质服务，同时消费者对服务的感受和满足程度会受到一些因素的影响，如绣活文化的保留程度，或是否有独特的个人定制体系。结论 通过Kano模型和亲和图法了解了消费者的真实需求，并且能够更好地实现这些需求。这种方式不仅能够增强消费者的满意度，实现区域特色刺绣产品的传播与普及，也为地域性刺绣产品设计提供了新思路。

英文摘要:

      The work aimsto explore how Chinese traditional embroidery products achieve higher consumer satisfaction and make innovative design recommendations on the ways to achieve more diversified customer experience. Based on the consumer's demand preference, field survey, affinity graph, questionnaire, Kano model, Better-Worse, four-quadrant analysis and other relevant research methods were combined to grasp the consumer demand for embroidery products more comprehensively and accurately from four demand latitudes of product design, product production, product performance, product culture. As a result, consumers were more likely to value product culture and the feeling of providing quality services. Their satisfaction with those services might be influenced by other factors, such as the preservation of embroidery culture, as well as the unique custom-made system. In conclusion, through Kano model and affinity graph, the real needs of consumers can be better understood. This way can not only enhance the satisfaction of consumers and achieve the spread and popularity of regional characteristics of embroidery products, and but also provide a new idea for regional embroidery product design.