皮尔斯符号学视域下AIGC对文创产品的设计探索

Design of Cultural and Creative Products Based on the Combination of Pierce Semiotics and AIGC

中文关键词: 皮尔斯符号学  AIGC  沈阳故宫  文创设计

英文关键词: Peirce semiotics  AIGC  Shenyang Palace Museum  cultural and creative design

中文摘要:

      目的 基于皮尔斯符号学理论，利用AIGC对沈阳故宫文创进行设计，探索智媒时代AIGC在文创产业的发展与应用。方法 在皮尔斯符号学基础模型上拓展并引入AIGC技术，衍生出新的沈阳故宫文创设计模型。通过对沈阳故宫文化元素进行整理分类，再将不同类别的文化元素符号进行编码，利用问卷调查的方法获取目标用户群体需求，分析问卷调查结果，对产品进行用户体验解码，指导沈阳故宫文创设计。最终的设计实践分为三部分，即基于沈阳故宫文创设计模型引入AIGC编码而成的产品;赋、比、兴描述手法下AIGC对文创产品的编码生成;负面描述下AIGC对文创产品的编码生成。在此基础上将三次设计实践结果进行对比分析。结果 表明了AIGC在文创设计中的运用，能够拓宽设计师的设计思维，提高文创产品的创新性，满足用户对精神文化的需求。具有较高人与AI“交流”频率的文创产品也更符合用户需求，而多种“人机”方案的呈现、设计、比较，有利于实现更高的人机价值共创。三次设计实践也从理论层面优化了皮尔斯符号学理论下AIGC对文创产品的设计。结论 目前AIGC对文创产品的生成仍存在一定的问题，基于皮尔斯符号学理论的指导，能够在一定程度上提高文创设计的水平与效率，有助于沈阳故宫文创产业的发展，也为后续学者研究AIGC和文创设计提供了新思路。

英文摘要:

      The work aims to design the cultural and creative products in Shenyang Palace Museum by AIGC based on Peirce semiotics theory and explore the development and application of AIGC in the cultural and creative industry in the era of intellectual media. A new cultural and creative design model of Shenyang Palace Museum was derived by expanding and introducing AIGC technology on Peirce's basic model of semiotics. By sorting and classifying the cultural elements of Shenyang Palace Museum, the symbols of different categories of cultural elements were coded, the needs of target user groups were obtained by means of questionnaire survey, and the results of questionnaire survey were analyzed to decode the user experience of products, thus guiding the design of cultural and creative products in Shenyang Palace Museum. The final design practice was divided into three parts, including the product realized by AIGC code introduced based on the cultural and creative design model of Shenyang Palace Museum, AIGC code generation of cultural and creative products under the description method of Fu, Bi and Xing and AIGC code generation of cultural and creative products under reverse requirement description. On this basis, the results of three design practices were compared and analyzed. The design practice showed that the application of AIGC technology in cultural and creative design could broaden designers' design thinking, improve the innovation of cultural and creative products, and meet users' spiritual and cultural needs. At the same time, cultural and creative products with higher human-AI "communication" frequency were more in line with user needs, and the presentation and design of various "human-machine" schemes were more conducive to realizing higher human-machine value co-creation, and the three design practices also theoretically optimized the design of cultural and creative products by AIGC under Peirce semiotics theory. At present, AIGC still has some problems in the generation of cultural and creative products. Under the guidance of Peirce semiotics theory, it can improve the level and efficiency of cultural and creative design to a certain extent, contribute to the development of the cultural and creative industry of Shenyang Palace Museum, and provide new ideas for subsequent scholars to study AIGC and cultural and creative design.