旅游景区导向标识影响游客体验的模型构建

Model Construction of Influence of Guiding Signs in Tourist Attractions on Tourist Experience

中文关键词: 导向标识  游客体验  关键要素  理论逻辑  扎根理论  旅游发展

英文关键词: guiding signs  tourist experience  key factor  theoretical logic  grounded theory  tourism development

中文摘要:

      目的 探索并构建出一套旅游景区导向标识影响游客体验的理论模型。方法 全面回顾和分析旅游景区导向标识与游客体验的相关文献，结合深度访谈和网络游客对景区导向标识的评价，通过扎根理论的方法对旅游景区导向标识游客体验的影响要素和内在逻辑展开研究。结论 导引清晰、信息全面和信息准确是旅游景区导向标识影响游客体验的核心要素，整体规划是前提条件。在设计原则的指导下，视觉表现和形态呈现是影响景区游客体验的关键因素，文字、图形、色彩、造型、符合人机工程学、结合IP形象、材料选用是否合理影响着游客的游玩体验，同时良好的视觉表现和形态呈现又体现出设计原则的重要性。

英文摘要:

      The work aims to explore and construct a set of theoretical models for influence of guiding signs in tourist attractions on the visitor experience. This research thoroughly retrospected and analyzed pertinent literature on guiding signs in tourist attractions and tourist experience, combined in-depth interviews and Internet tourists' appraisals of guiding signs in scenic areas, carried out a research of the influential factors and internal logic of guiding signs in tourist attractions on tourist experience by means of a grounded theory approach. It is concluded that clear guide, comprehensive and accurate information are the key elements of guiding signs in tourist attractions that influence tourist experience. Integrated planning is a precondition. Directed by the design philosophy, visual performance and morphological presentation are critical factors that influence the visitor experience of scenic areas. Text, graphics, color, modeling, ergonomics, combination with IP images, and reasonable material selection influence the visitor's play experience. At the same time, good visual performances and morphological representations embody the significance of the design philosophy.