基于感性工学和TOPSIS-AISM的产品多意象设计方法

Multiple Affective Responses Design Method of Product Based on Kansei Engineering and TOPSIS-AISM

中文关键词: 产品设计  感性工学  TOPSIS  AISM  多意象情感反应

英文关键词: product design  Kansei engineering  TOPSIS  AISM  multiple affective response

中文摘要:

      目的 为探索消费者多意象情感反应与产品外观设计之间的转化，提出了一种基于感性工学(Kansei Engineering简称KE)、优劣解距离法(TOPSIS)和对抗性解释结构模型(AISM)的产品外观设计方法。方法 首先，利用KE获取消费者感性形容词和产品样本数据库;其次，利用TOPSIS中正、负理想点距离和接近度对产品市场风格和设计元素进行排序比较，得到优劣排序，同时利用AISM建立拓扑层次图;最后，选取家用明火无烟艾灸仪作为验证对象，验证该方法的适用性。结果 改进后产品反馈良好，符合消费者的意象感性需求。结论 基于KE-TOPSIS-AISM的设计方法能够根据消费者感性数据提取产品外观设计元素，准确定位设计改进要点，提高产品的通用性程度，从而满足用户的多意象情感需求，为多意象情感反应产品外观设计研究提供了新的思路。

英文摘要:

      The work aims to propose a product appearance design method based on Kansei Engineering (KE), Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS) and Adversarial Interpretive Structure Modeling Method (AISM) to explore the transformation between consumers' multiple affective response and product appearance design. First, KE was used to obtain consumers' emotional adjectives and product sample database. Second, the distance and proximity of positive and negative ideal points in TOPSIS and close degree were used to sort and compare market styles and product design elements, and get the ranking of pros and cons. Meanwhile, the AISM was used to create topological hierarchy diagrams. Finally, the household open flame smokeless moxibustion instrument was selected as the verification object to verify the applicability of the method. The results showed that the improved product had good feedback and met the multiple affective needs of consumers. The design method based on KE-TOPSIS-AISM could extract product appearance design elements based on consumer affective data and accurately locate the design improvement points and improve the versatility of the product, so as to meet the multiple affective needs of users. It provides a new idea for the research of multiple affective response product appearance design.