从审美到致用看旅游文创产品设计的高质量发展策略与实践

High-quality Development Strategy and Practice of Tourism Cultural and Creative Product Design from Aesthetic to Use

中文关键词: 旅游文创产品  多元化设计  高质量发展  地域性  品牌化

英文关键词: tourism cultural and creative products  diverse design  high-quality development  regional  branding

中文摘要:

      目的 探索新趋势下旅游文创产品的多元化设计思路与有效实施路径，为旅游文创产品设计的高质量发展提供参考。方法 基于文创产品设计高质量发展的导向、品质、要素和服务这4个基本面向，分析当前旅游文创产品在创新、品牌和文化等方面的不足，提出地域性设计、品牌化发展和时代性表现这3个发展方向，并结合具体的设计实践和经验进行论证。结论 旅游文创产品设计应从社会的发展、变革的现实出发，结合自身特点，在强调地域性、注重品牌、紧跟时代、提升文化内涵、发挥市场导向这5个方面进行完善，以更加新颖而独特的形式成就一种创意表达，带来更大的市场反响。

英文摘要:

      The work aims to explore the diverse design approaches and effective implementation paths for tourism cultural and creative products in the context of new trends, providing reference for the high-quality development of tourism creative and cultural product design. Based on the four fundamental aspects of direction, quality, elements, and service in the high-quality development of creative and cultural product design, the shortcomings of current tourism cultural and creative products were analyzed in terms of innovation, branding, and culture. Three development directions, namely regional design, brand development, and contemporary expression, were proposed and supported through specific design practices and experiences. The design of tourism cultural and creative products should start from the reality of social development and change, be combined with their own characteristics, and be improved in five aspects of emphasizing regionalism, focusing on branding, keeping up with the times, enhancing cultural connotation, and giving full play to market orientation, so as to bring greater market response by achieving a more novel and unique form of creative expression.