地域文化视角下的土特产包装设计

Packaging Design of Local Specialties from the Perspective of Regional Culture

中文关键词: 地域文化  土特产包装  文化符号  品牌文化

英文关键词: regional culture  Packaging of local specialties  cultural icon Brand culture

中文摘要:

      目的 基于地域文化视角，对土特产包装设计的策略进行探究，探寻可行的优化创新路径。方法 采用文献研究法和问题分析法，对当前土特产包装设计的现状展开了阐述，并结合现状提出了地域文化视角下土特产包装设计的几点策略。结论 以地域文化为灵感来源，结合当前土特产包装的现实状况，可以得出土特产包装设计的发展必须在前期做好规划，积极开展市场调研，掌握一手资料;提取地域文化中的文化符号进行土特产包装设计;就地取材，优化土特产包装设计的材料与工艺;运用本土类型元素，利用包装设计促成品牌的建设与推广;顺应时代潮流，推出更符合当代人审美和追求的艺术形式。

英文摘要:

      Objective:Based on the perspective of regional culture, the strategy of local specialty packaging design was explored and feasible optimization and innovation path was explored. Methods:Using literature research method and problem analysis method, the present situation of local specialty packaging design was elaborated, and combined with the present situation, several strategies of local specialty packaging design were put forward from the perspective of regional culture. Conclusion:Taking regional culture as inspiration and combining with the current situation of local specialty packaging, it can be concluded that the development of local specialty packaging design must be well planned in the early stage, actively carry out market research and master first-hand information. Extract the cultural symbols of regional culture to carry on the packaging design of local specialties; Local materials, optimize the packaging design of local products materials and technology; The use of local type elements, the use of packaging design to promote brand construction and promotion; Follow the trend of The Times, and launch more in line with contemporary people's aesthetic and pursuit of art forms.