基于kano模型和5R原则的越西苹果包装优化设计

Optimal Design of Apple Packaging Based on Kano Model and 5R Principle

中文关键词: 苹果包装  kano模型  5R原则  复用型  设计优化

英文关键词: apple packaging  Kano model  5R principle  reusable  design optimization

中文摘要:

      目的 运用kano模型和5R原则确定消费者对越西苹果包装的环保消费需求优先级，设计一款具有越西地域文化特色且可再利用的苹果包装。方法 首先运用kano模型将消费者需求进行定量分析，然后基于环保设计5R原则制定适合越西苹果包装的创新方向定位，融入彝族刺绣的文化内涵与艺术价值，最后根据研究结果和调查分析对苹果包装进行了纸管包装与纸质板凳的复用型设计。结果 借助kano模型使包装性能需求分析流程更加客观、完善，结合民族服饰实现苹果包装设计地域化的探索与实践，融入复用型设计理念，做出产品效果图。结论 kano模型与5R原则结合，有效避免了单一kano模型结果获取过于主观的缺陷，有助于指导越西苹果包装复用型设计，为同类环保型农产品包装设计优化提供设计思路。

英文摘要:

      The work aims to determine the priority of consumer's environmental demand for apple packaging in Yuexi according to the Kano model and the 5R principle, so as to design a kind of reusable apple packaging with the regional and cultural characteristics of Yuexi. First, the Kano model was used for a quantitative analysis on the needs of consumers. Then, based on the 5R principle of eco-friendly design, an innovative orientation suitable for apple packaging in Yuexi was formulated, which incorporated the cultural and artistic connotations of embroidery. Finally, according to the research results, investigation and analysis, reuse design of apple packaging for paper tube packaging and paper bench was conducted. With the help of the Kano model, the process of packaging performance requirement analysis was more objective and perfect. The exploration and practice of localization of apple packaging design was combined with national costume design. The product effect was drawn in combination of the reusable design concept. The combination of the Kano model and the 5R principle can effectively avoid the subjective defect of single Kano model result, help to guide the reusable packaging design of Yuexi Apple, and provide design ideas for similar environmental protection agricultural product packaging design optimization.