“非遗＋AI”模式下的湖南土特产包装创新设计

+ AI"

中文关键词: “非遗＋AI”  包装设计  湖南土特产  踏虎凿花  SD(稳定扩散)模型

英文关键词:  Diffusion) model

中文摘要:

      目的 探究“非遗＋AI”新模式下湖南土特产包装的创新设计形式，传承和发展非遗文化，提升土特产包装的文化内涵，提高传统包装的科技含量，以适应当代消费者不断提升的审美和消费需求。方法 通过问卷调查、深度访谈等方法，分析“非遗＋AI”模式与当代湖南土特产包装的设计现状，了解消费者对包装设计的不同需求，总结设计策略，并基于“非遗＋AI”新模式下机器学习和深度学习技术，借助SD(Stable Diffusion，稳定扩散模型)架构下的Lora模型(Low-Rank Adaptation of Large Language Models，大语言模型的低秩适用方法)，进行踏虎凿花在岳阳王鸽土特产包装设计中的创新应用实践。结果 生成出紧跟新时代数字技术，驱动非遗文化活态传承的包装设计图案，从而实现湖南土特产包装的创新设计探索。结论 基于“非遗＋AI”模式下的SD模型技术，对泸溪踏虎凿花进行创新转化并应用在湖南土特产岳阳王鸽包装设计中，既活化了传统手工艺的表达形式，又创新了土特产的包装表现手法，为其他非遗文化元素和产品包装的有机融合提供了新路径。

英文摘要:

      The work aims to explore the innovative design form of Hunan local product packaging under the new mode of "Intangible Cultural Heritage + AI", inherit and develop the intangible cultural heritage, enhance the cultural connotation of local product packaging, and improve the scientific and technological content of the traditional packaging in order to adapt to the ever-increasing aesthetics and consumption needs of contemporary consumers. Through questionnaire survey, in-depth interviews and other methods, the design status quo of the combination of "Intangible Cultural Heritage + AI" mode and contemporary Hunan local product packaging was analyzed to obtain the different needs of consumers for packaging design, summarize the design strategy and practice the innovative application of Tahu Flower Chiseling (paper-cut) in the packaging design of local product Yueyang King Pigeon based on the machine learning and deep learning technology under the new "Intangible Cultural Heritage + AI" mode, and with the help of Low-Rank Adaptation of Large Language Models under the Stable Diffusion Architecture. The packaging design patterns following the digital technology of the new era and driving the intangible culture of live transmission were generated, realizing the innovative design exploration of Hunan local product packaging. Based on the Stable Diffusion technology in the mode of "Intangible Cultural Heritage + AI", the Tahu Flower Chiseling in Luxi is transformed in an innovative way and applied in the package design of Hunan local product Yueyang King Pigeon, which not only revitalizes the expression form of traditional handicrafts, but also innovates the packaging design of local products, providing a new path for the organic fusion of other intangible cultural elements and product packaging.