中国传统文化在中成药包装视觉设计里的应用研究

Application of Chinese Traditional Culture in Visual Design of Traditional Chinese Patent Medicines Packaging

中文关键词: 中成药  中国传统文化  包装设计  视觉设计

英文关键词: traditional Chinese medicine  Chinese traditional culture  packaging design  visual design

中文摘要:

      目的 基于深厚的中国传统文化，探索更能体现传统文化特质和赢得用户认可的中成药包装视觉设计路径。方法 探究现有中成药包装在融入中国传统文化元素时存在的视觉设计问题，分析中国传统文化在中成药包装视觉设计里的可用元素，在此基础上探讨中国传统文化融入中成药包装视觉设计的应用与应用原则，并辅之以案例进一步说明。结论 如果遵循文章提出的应用原则，在传统文化理念指导下将传统图案、色彩、文字、艺术等具有代表性的中国传统文化元素融入中成药包装设计，能够帮助中成药包装充分展现产品自身特质，满足用户个性需求，赢得目标用户的文化认同与情感认同，提高中成药市场竞争力，为中成药产业发展注入新的动力，同时传承和发扬中国传统文化，彰显文化自信。

英文摘要:

      Based on the profound Chinese traditional culture, the work aims to explore the visual design path of traditional Chinese patent medicines packaging that can better reflect the characteristics of traditional culture and win user recognition. The available elements of Chinese traditional culture in the visual design of traditional Chinese patent medicines packaging were analyzed. Existing visual design problems in integrating Chinese traditional culture into packaging of traditional Chinese patent medicines were explored. And on this basis, the application and application principles of Chinese traditional culture in the visual design of traditional Chinese patent medicines packaging were discussed, and further explained with cases. Following the application principles proposed in the article, and integrating Chinese traditional cultural elements such as traditional patterns, colors, characters, and arts into packaging design of traditional Chinese patent medicines can help traditional Chinese patent medicines packaging fully display its own characteristics, meet the individual needs of users, win the cultural and emotional identity of target users, improve the market competitiveness of traditional Chinese patent medicines and simple preparations, inject new impetus into the development of traditional Chinese patent medicines industry, while inheriting and carrying forward Chinese traditional culture, and demonstrate cultural self-confidence.