仁品设计理念下的川剧文创玩具设计方法

Design Method of Sichuan Opera Cultural and Creative Toys under the Concept of Renpin Design

中文关键词: 仁品设计  川剧玩具  文创设计

英文关键词: renpin design  Sichuan opera toys  cultural and creative design

中文摘要:

      目的 以文化与设计美学相结合的“仁品设计”理念为基础，构建文创类玩具设计方法，并以川剧玩具设计实践进行方法应用。方法 首先阐述“仁品设计”内涵，并理清“仁品设计”与玩具设计的关系;其次对川剧文创及玩具设计进行案例调研，发现其存在的问题(设计方法单一、同质化严重、文化元素与产品结合协调不足等);最后结合文化层次理论构建“用户U-文化C-产品P”三个维度的设计框架，并嵌入“五感体验”与“二力四素”设计方法，融合构建设计推导模型，利用川剧玩具进行设计推导与实践，完成设计评价和成果展示。结论 通过“U-C-P”设计方法模型，从用户-文化-产品三个维度，由外而内逐层进行设计推导，以此来提高文创设计的用户体验、文化深度以及二者与产品的协同和结合。

英文摘要:

      The work aims to construct a design method of cultural and creative toys, and apply the method to the design practice of Sichuan opera toys based on the concept of "renpin design" combining culture and design aesthetic.Firstly, the connotation of "renpin design" was elaborated and the relationship between "renpin design" and toy design was clarified. Secondly, the case study of the cultural creation and toy design of Sichuan opera was carried out, and the existing problems were found:single design method, serious homogenization, lack of coordination between cultural elements and products. Finally, a three-dimensional design framework of "user U-culture C-product P" was constructed based on the cultural hierarchy theory, and the design methods of "five sense experience" and "two forces and four elements" were embedded. The design derivation model was integrated and constructed, and the design derivation and practice were carried out with Sichuan opera toys to complete the design evaluation and achievement display. Through the "U-C-P" design method model, design deduction is carried out layer by layer from the three dimensions of user, culture and product, so as to improve the user experience, cultural depth, and collaboration and integration of the two with the product in cultural and creative design.