基于Kano模型的西南地区农贸市场更新设计研究

Renewal Design of Farmers' Market in Southwest China Based on Kano Model

中文关键词: Kano模型  西南地区  农贸市场  情感化设计  集市空间

英文关键词: Kano model  southwest region  farmers' market  affective design  market space

中文摘要:

      目的 旨在从情感化设计的角度出发，结合Kano模型的相关方法，根据用户的具体需求，对昆明篆新农贸市场的更新设计策略进行研究。方法 通过分析情感化设计的三个层次，寻找用户痛点，设计并发放Kano问卷，分析统计各项需求的属性类别，并通过计算Better-Worse四象限散点图，对各功能进行优先级排序，最后得出昆明篆新农贸市场的更新设计重点。结果 用户认为优化功能分区、摊位标准化设计、无障碍设计是市场必须要达到的要求;对导向设计、公共座椅、规划交通流线和停车位、预约停车位(小程序)具有强烈需求;对商品寄送到家(小程序)、共享推车或共享菜篮、线上外卖点单(小程序)、特色摊位、餐饮区域、共享菜地、共享摊位，以及非遗文化展示售卖空间有较大期待。结论 根据Kano模型的分析结果，按照必备属性、期望属性、魅力属性的顺序对功能进行设计，达到了集市空间的更新发展目标，有助于提升我国西南地区农贸市场活力、带动当地经济、保护和传承乡村文化，为我国西南地区农贸市场的更新发展提供新的研究视角。

英文摘要:

      The work aims to study the renewal design strategy of Kunming Zhuanxin Farmers' Market from the perspective of affective design, combined with the relevant methods of the Kano model, based on the specific needs of users. By analyzing the three levels of emotional design, searching for user pain points, designing and distributing Kano questionnaires, analyzing and counting the attribute categories of each demand, and prioritizing each function by calculating the Better-Worse four-quadrant scatterplot, the focus on the renewal design of the Kunming Zhuanxin Farmers' Market was finally arrived. Users considered optimized functional zoning, standardized design of stalls, and barrier-free design as requirements that must be met by the market; there was a strong need for guided design, public seating, planning of traffic flow and parking, and booking of parking spaces (applet); and there was great expectation for goods delivery to home (applet), shared trolleys or shared baskets of vegetables, online takeaway ordering (applet), specialty stalls, catering areas, shared vegetable plots, shared stalls as well as space for displaying and selling non-heritage culture. According to the analysis results of the Kano model, the functions are designed in the order of necessary attributes, desired attributes, and charming attributes, which achieves the renewal and development goal of the market space, and helps to enhance the vitality of the farmers' market in the southwest region of China, drive the local economy, and protect and pass on the rural culture, which provides a new research perspective for the renewal and development of the farmers' market in the southwest region of China.