公交站牌汉字字体易读性的实证研究

Empirical Study on the Readability of Chinese Characters in Bus Stop Sign

中文关键词: 汉字字体  易读性  公交站牌  实证研究

英文关键词: Chinese character  readability  bus stop sign  empirical study

中文摘要:

      目的 对公交站牌所用汉字字体的易读性进行实证研究，为公交站牌文字信息的阅读优化提供可行性依据，让字体更加快速、准确地传达信息，从而提高乘客公交出行换乘效率。方法 以上海市宝山区公交站牌使用汉字字体为研究对象，对公交站牌用汉字字体的易读性进行实证研究。首先，由被试从符合要求的12款黑体字中选择6款字体作为实验用字体，形成实验用样本;其次，此样本进一步实验比较几款黑体字的易读性;然后，在实地环境中检验结论的准确性;最后，通过分析易读性较高字体的特征，总结公交站牌字体设计实现高易读性的要件。结论 不同黑体在易读性上具有差异性。笔形特征简练平直、笔画粗高比在1/10～1/9.5、中宫大小接近汉仪旗黑60s的黑体字在公交站牌应用环境中具有较高易读性。

英文摘要:

      The work aims to conduct an empirical study on the readability of Chinese characters used in bus stop signs, in order to provide a feasible basis for optimizing the reading of bus stop sign text information, and to enable the characters to convey information more quickly and accurately, thereby improving the efficiency of passenger transfer during bus travel. With the use of Chinese characters for bus stop signs in Baoshan District, Shanghai as the research object, an empirical study was conducted on the readability of Chinese characters for bus stop signs. Firstly, participants selected 6 characters from the 12 existing boldface characters in the market as experimental characters to form experimental samples. Further experiments were conducted on these samples to compare the readability of several boldface characters. Then, the accuracy of the conclusion was verified in the field environment. Finally, by analyzing the characteristics of characters with high readability, the elements for achieving high readability in the character design of bus stop signs were summarized. Different characters have differences in readability. The boldface characters with concise and straight shape features, a stroke thickness to height ratio of 1/9.5 to 1/10, and a central circle size similar to that of HanyiQihei-60s have high readability in the application environment of bus stop signs.