基于可拓创新模式的盘瑶文创产品设计评价研究

Evaluation of Pan Yao Cultural and Creative Product Design Based on the Model of Expandable Innovation

中文关键词: 可拓创新  文创产品设计  盘瑶文化  博弈论  设计评价

英文关键词: expandable innovation  cultural and creative products design  Pan Yao culture  Game Theory  design evaluation

中文摘要:

      目的 为了提升民族特色文创产品的设计表达水平，构建从“产品”到“生活”的有效链接，减少设计中民族文化知识利用率低、产品组织结构与源文化逻辑不连贯等问题，引入可拓创新模式构建民族特色文创产品设计评价模型。方法 从盘瑶文化的多维语义出发，按照“文化要素+创意语言”的方式构建基元模型。通过因子分析建立评价指标，为克服文创产品评价中单一评价方法的局限性，引入一种融合主客观的博弈论组合赋权法求解指标的综合权重，根据权重结果筛选出优度较高的设计元素，结合可拓图解和要素关联，生成科学而有效的创意设计方案。结果 该方法能够提升文创产品设计过程中元素运用的准确度和优度，为从设计构思到元素转化搭建完整的路径，也为民族文化创新设计提供了新的思路。结论 可拓学的引入把设计视角从“物”转向了“事”，对设计思维过程进行形式化推导，转变了设计半经验化与黑箱化的思维现状，帮助设计师选择创新思维的方向，形成具有创意的设计方案。

英文摘要:

      In order to improve the design expression level of cultural and creative products with ethnic cultural features, build an effective link from "product" to "life", and reduce the problems of low utilization of cultural knowledge in design and incoherence between product organization structure and source culture logic, the work aims to introduce an expandable innovation method to construct a cultural and creative design evaluation model. From the multidimensional semantics of Pan Yao culture, the Basic-element Model was constructed according to the way of "cultural elements + creative language". The evaluation indexes were established through factor analysis and in order to overcome the limitations of a single evaluation method in the evaluation of cultural and creative products, a Game Theory Combination Weighting Method that integrated the subjective and objective aspects to solve the comprehensive weighting of the indexes was proposed, and the design elements with higher degree of excellence were selected based on the results of the weighting. Then, combined with expandable diagram and elemental association, an effective and scientific creative design scheme was generated. The method could improve the accuracy and superiority of the use of elements in the process of product design, build a complete guidance path from design conception to transformation of elements, and provide new ideas for the ethnic cultural and creative design. The introduction of expandable theory shifts the design perspective from "things" to "matter", formalizes the design thinking process, transforms the semi-empirical and dark-box thinking status quo of design, and helps designers to choose the direction of innovative thinking and form creative design schemes.