“梁平木版年画”在土特产包装设计中的应用研究

Application of Liangping Woodblock New Year Paintings in Local Specialty Packaging Design

中文关键词: 梁平木版年画  土特产  梁平柚  包装设计  多元化发展  创新传播

英文关键词: Liangping Woodblock New Year Paintings  local specialty  Liangping Pomelo  packaging design  diversified development  innovative dissemination

中文摘要:

      目的 分析国家级非遗“梁平木版年画”视觉元素特征，探讨“梁平木版年画”与土特产包装融合设计方法，以此促进土特产包装多元化发展及传统文化的现代传播。方法 首先通过文献研究、实地调研，结合案例分析法对“梁平木版年画”作品资料进行归纳整理，其次，以清代流传下来的作品为主要研究对象，比较分析“梁平木版年画”的线条、身形、面部、色彩、纹样五个核心视觉元素，为“梁平木版年画”在土特产包装设计中的有效运用指明方向;再次，基于包装设计基本流程构建“梁平木版年画”与土特产包装的融合设计方法。结果 运用融合设计方法完成一款土特产“梁平柚”的包装设计。结论 土特产“梁平柚”的包装设计验证了融合设计方法的可行性，为其他土特产包装设计提供有益参考的同时也为传统文化的创新传播提供了新路径。

英文摘要:

      The work aims to analyze the visual element characteristics of the national intangible cultural heritage "Liangping Woodblock New Year Paintings" and explore design methods for integrating these elements with local specialty packaging to promote the diversified development of specialty packaging and the modern dissemination of traditional culture. Initially, through documentary research and field studies, the data on "Liangping Woodblock New Year Paintings" were collated and organized combined with case analysis. Then, the focus was primarily on works inherited from the Qing Dynasty, to compare and analyze the five core visual elements:lines, forms, facial features, colors, and patterns of "Liangping Woodblock New Year Paintings", providing a clear direction for the effective application of these elements in specialty packaging design. Subsequently, a design method for integrating "Liangping Woodblock New Year Paintings" with specialty packaging was developed based on standard packaging design processes. This integration design method was applied in designing the packaging for a local specialty, "Liangping Pomelo." The packaging design of "Liangping Pomelo" validates the feasibility of the integration design method, providing a useful reference for other specialty packaging designs and paving a new path for the innovative dissemination of traditional culture.