文化基因图谱建构的南丰傩面具图式再设计研究

Redesign of Nanfeng Nuo Mask Schema Based on Cultural Gene Mapping Construction

中文关键词: 南丰傩面具  文化基因图谱  符号  大数据可视化  媒介叙事

英文关键词: Nanfeng Nuo mask  cultural gene map  symbols  data visualization

中文摘要:

      目的 以文化基因理论为基础，解读南丰傩面具所蕴含的文化基因中符合文化识别的因子，根据受众对因子的感知重要度，提出以符号为单位识别的文化基因表达方式。方法 为量化评价傩面具的文化，通过提取南丰傩面具文化基因，运用AHP将定性和定量研究法相结合，构建文化基因谱系图——评价模型树。结果 根据南丰傩面具文化基因图谱得出符号权重，通过拟态环境理论进行客观环境、信息选择、媒介加工、拟态环境四个层次分析具备品牌识别的符号，得出实质性的文化基因表达方式。结论 从文化基因角度出发，以定性与定量研究相结合，有利于促进信息环境的形成，为南丰傩文化的传播增强文化认同感。

英文摘要:

      Based on the theory of cultural genes, the work aims to interpret the factors of cultural genes contained in Nanfeng Nuo masks which are in line with the cultural identification and propose the cultural gene expression with symbol as the unit of identification according to the importance of the audience's perception of factors. In order to quantitatively evaluate the culture of Nuo masks, by extracting cultural genes from Nanfeng Nuo masks, AHP was used to combine qualitative and quantitative research methods, to build a cultural genealogy map - evaluation model tree. According to the cultural gene map of Nanfeng Nuo masks, the symbol weight was derived. Through the mimetic environment theory, the symbols with brand identification were analyzed from four levels of objective environment, information selection, media processing and mimetic environment, and a substantial expression of cultural genes was derived. From the perspective of cultural genes, the combination of qualitative and quantitative research is conducive to promoting the formation of the information environment and enhancing the sense of cultural identity for the dissemination of Nanfeng Nuo culture.