基于感质理论的须弥山石窟旅游文创设计应用研究

Application of Tourism Cultural and Creative Design of Xumishan Grottoes Based on Qualia Theory

中文关键词: 感质理论  须弥山石窟  KANO模型  AHP层次分析法

英文关键词: Qualia Theory  Xumishan Grottoes  KANO model  AHP (analytic hierarchy process)

中文摘要:

      目的 顺应文旅深度融合的时代潮流，通过感质理论结合KANO-AHP模型创新须弥山旅游文创设计，提升游客感质体验，唤醒对石窟文化的情感共鸣。方法 首先，结合实地调研与资料搜集剖析须弥山石窟旅游文创产品的现状问题;其次，从感质产品意象提取、感质行为偏好分析、感质体验情感认同三个层次构建感质设计模型;再次，运用KANO模型梳理消费者需求;然后，引入AHP层次分析法，对须弥山旅游文创产品设计中感质要素进行重要度排序;最后，文化元素挖掘与产品设计结合完成专项设计实践案例，验证该设计策略的可行性。结论 感质理论结合KANO-AHP模型的研究方法应用于旅游文创产品开发可以有效挖掘须弥山石窟文化特色、客观精准归纳用户需求属性与量化需求权重，为旅游文创产品设计开发提供新的设计视角，以期加深游客对须弥山石窟的文化认同与感质体验。

英文摘要:

      The work aims to align with the trend of deep integration of culture and tourism, and innovate in the cultural and creative design for tourism in the Xumishan Grottoes by combining the Qualia Theory with the KANO-AHP model, so as to enhance the qualitative experience of tourists and evoke emotional resonance with the grotto culture. First, through field research and data collection, the current issues in the Xumishan Grottoes' cultural and creative tourism products were analyzed. Next, a Qualia design model across three levels of extracting product imagery, analyzing behavioral preferences, and recognizing emotional identification was constructed. Then, the KANO model was applied to clarify consumer demands. Subsequently, the AHP method was introduced to rank the importance of Qualia elements in the design of the Xumishan Grottoes' cultural and creative tourism products. Finally, cultural elements were combined with product design to complete a special design practice case, and verify the feasibility of this design strategy. The application of the research method combining the Qualia Theory with the KANO-AHP model in the development of cultural and creative tourism products can effectively uncover the unique cultural features of the Xumishan Grottoes, accurately summarize user demand attributes, and quantify demand weights. This approach offers a new design perspective for the development of cultural and creative tourism products, aiming to deepen tourists' cultural identification with and qualitative experience of the Xumishan Grottoes.