产品转喻的两种类型及比较

Two Types of Product Metonymy and Their Comparison

中文关键词: 产品转喻  整体指称  分类

英文关键词: product metonymy (PM)  holistic reference (HR)  classification

中文摘要:

      目的 对产品转喻进行深度的研究和分析，使之成为指导设计实践的有效工具。方法 以认知语言学中的修辞概念为基础，从产品转喻中所涉及的认知机制、产品整体指称指认的方式出发，对产品转喻分类进行分析。结果 研究过程中发现一种特殊的产品转喻,其通过自身的功能转换形成整体指称的指认，由此对转喻进行两种分类，(1)产品转喻通过所处的使用环境形成对整体指称的指认，称为“环境决定整体指称”产品转喻;(2)产品转喻通过整体指称自身的转换适配其使用环境，形成对产品整体的认知，称为“整体指称适配环境”产品转喻。结论 通过不同的转喻方式，设计师将产品指称糅入不同的使用场景中，通过“经验完形”的方式对产品的指称进行指认。

英文摘要:

      The work aims to provide an effective tool for guiding design practices through in-depth research and analysis of product metonymy. Drawing upon concepts from cognitive linguistics, the analysis categorized product metonymy based on the cognitive mechanisms involved and the ways in which products were holistically referenced. During the research process, the author identified a particular type of product metonymy that formed its holistic reference through functional transformation, leading to the classification of metonymy into two types:the traditional "environment-to-holistic reference" product metonymy which formed an identification of the holistic reference through the context in which it was used, and the special "holistic reference-to-environment" product metonymy which adapted to its use environment through the transformation of its holistic reference to form the cognition of the whole product. By employing different metaphorical strategies, designers can highlight the functional characteristics of products under various usage scenarios, and identify product reference through "experiential gestalt".