天津小站镇农业文化遗产基因提取与旅游服务设计

Extraction of Agricultural Heritage Genes and Services Design of Tourism in Xiaozhan Town, Tianjin

中文关键词: 农业文化遗产基因  农业文化遗产地  旅游服务设计  小站镇

英文关键词: agricultural heritage gene  agricultural heritage destination  tourism service design  Xiaozhan Town

中文摘要:

      目的 将农业文化遗产基因提取并引入到遗产地旅游服务设计中，通过基因挖掘，树立遗产地旅游差异化定位，提高服务设计效果。方法 以天津小站镇为研究案例地，通过基因挖掘方法，提炼小站镇农业文化遗产基因，并运用服务设计的思想和方法，通过用户体验地图明确体验痛点与服务设计关键点，借助服务蓝图，梳理服务设计整体思路，将农业文化遗产基因融入遗产地旅游服务设计全过程。结论 通过对小站镇农业文化遗产基因的挖掘，提取出农田风光、兵米文化、历史遗产3个核心基因构成，将其融入以虚拟旅游为基础的线上服务平台设计和以农业文化遗产为核心的线下服务设计中，构建线上、线下相结合的服务系统，提升服务体验，促进小站镇农业文化遗产旅游的可持续发展。

英文摘要:

      The work aims to extract agricultural heritage genes and introduce them into the destination tourism service design, propose differentiated positioning of tourism for the agricultural heritage destination, and improve the effectiveness of tourism service design. With Xiaozhan Town in Tianjin as a case, the agricultural heritage genes of Xiaozhan Town were extracted by gene mining. Based on the service design theory, the experience pain points and opportunities were summarized according to the user experience map, and the overall service design framework was clarified combined with the results of the service blueprint. There are three agricultural heritage genes in Xiaozhan Town, including farmland scenery genes, soldier and rice culture genes, and historical heritage genes. With gene-centric principles, the whole service design was proposed, integrating online service platform design based on virtual tourism with on-site service design centered on agricultural heritage. The findings are beneficial for enhancing the service experiences and promoting the sustainable development of agricultural heritage tourism in Xiaozhan Town.