基于KANO-AHP的沉浸式购物APP心流体验交互设计

Design of Flow Experience Interaction for Immersive Shopping APPs Based on KANO-AHP

中文关键词: KANO  AHP  心流体验  沉浸式购物  APP交互设计

英文关键词: KANO  AHP  flow experience  immersive shopping  APP interaction design

中文摘要:

      目的 使沉浸式购物APP具备更好的交互体验，基于KANO-AHP模型和心流理论对用户需求进行研究分析，得出促成心流体验的交互设计模型。方法 通过用户调研与访谈获取用户关注的体验需求，依据心流体验特征将需求整理归类为沉浸式购物APP心流体验交互需求。基于 KANO 模型对需求进行属性划分，筛选出基本型、必备型、期望型3个属性的心流体验需求。通过对KANO结果构建AHP层次分析模型，邀请专家评分，并完成一致性检验后，计算得出各需求的权重值与综合排序，根据要素权重构建最终的设计模型。结果 研究得出了沉浸式购物APP基本型、期待型、兴奋型共计12条核心的心流体验交互需求与相应的设计策略。结论 采用KANO、AHP模型与心流理论结合的研究方法，探讨了通过促成用户的购物的沉浸体验的交互设计策略，据此构建了心流体验交互设计模型，并进行了设计方案优化，为后续购物类APP的交互体验优化提供一定的设计参考和理论依据。

英文摘要:

      The work aims to analyze user needs based on the KANO-AHP model and flow theory, and derive an interactive design model that promotes flow experience so as provide a better interactive experience for immersive shopping APPs. By conducting user research and interviews, the user's focused experience needs were obtained. Based on the characteristics of the flow experience, the needs were sorted and classified as interactive flow experience needs for immersive shopping APPs; Based on the KANO model, the needs were classified into three attributes:basic, essential, and expected, and the flow experience need was selected; By constructing an Analytic Hierarchy Process (AHP) model based on KANO results, inviting experts to rate and calculate the weight values and comprehensive ranking of each requirement, and completing consistency testing, a final design model was constructed based on element weights. The results of the study identified a total of 12 core flow experience interaction needs and corresponding design strategies for the basic, expected, and excited types of immersive shopping APPs. In conclusion, a research method combining KANO, AHP models, and flow theory is adopted to explore interaction design strategies that promote user's immersive shopping experience. Based on this, a flow experience interaction design model is constructed, and the design scheme is optimized, providing a certain design reference and theoretical basis for the interaction experience optimization of subsequent shopping APPs.