可供性在情感化食品包装设计中的应用路径研究

Application Path of Affordance in Emotional Food Packaging Design

中文关键词: 食品包装设计  情感化  可供性  用户体验

英文关键词: food packaging design  emotionalization  affordance  user experience

中文摘要:

      目的 从可供性的视角出发，探讨情感化食品包装设计的新路径，以带给用户良好的情感体验。方法 首先通过收集优秀的情感化食品包装设计案例，然后以可供性理论为基础对优秀案例进行深入分析，探索可供性在各个优秀案例中的具象体现形式，在此分析的基础上挖掘出可供性与情感化食品包装设计之间的链接点，并归纳提炼出可供性理论指导下的情感化食品包装设计策略，为情感化食品包装设计提供新的思路。结论 通过探索分析情感化食品包装中的可供性体现，总结归纳出了商品本源表征的直接映射、用户心智模型的合理迁移，以及剖析使用场景的外延需求三条可操作性的思路，为情感化食品包装在本能层、行为层，以及反思层的设计提供参考，从可供性的视角助力食品包装的情感化设计。同时文中将可供性理论引入情感化食品包装设计中，不仅是对拓宽食品包装的情感化设计思路进行的一次积极探索，也是对拓展可供性理论应用方向的一次尝试。

英文摘要:

      From the perspective of affordance, the work aims to explore new paths for emotional food packaging design to provide users with a good emotional experience. Firstly, by collecting excellent emotional food packaging design cases and conducting in-depth analysis of excellent cases based on the theory of affordance, the concrete manifestation of affordance in each excellent case was explored. Based on this analysis, the connection points between affordance and emotional food packaging design were excavated, and emotional food packaging design strategies guided by the theory of affordance were summarized and extracted, providing new ideas for emotional food packaging design. By exploring and analyzing the manifestation of affordance in emotional food packaging, three actionable ideas were concluded and summarized, including direct mapping of product origin representation, reasonable transfer of user mental models, and analysis of external requirements in usage scenarios. These ideas provide reference for the design of emotional food packaging at the instinctive, behavioral, and reflective levels, and assist in the emotional design of food packaging from the perspective of affordance. At the same time, the introduction of affordance theory into the emotional food packaging design proposed is not only a positive exploration of expanding the emotional design ideas of food packaging, but also an attempt to expand the application direction of affordance theory.