基于情境的健康驿站用户体验设计研究

Scenario Theory User Experience Design for Health Stations

中文关键词: 健康驿站  情境理论  因子分析  AHP  用户体验设计

英文关键词: health station  scenario theory  factor analysis  AHP  user experience design

中文摘要:

      目的 健康驿站目前使用率较低甚至被闲置，主要是因为操作困难、服务系统不完善所导致用户体验较差，为了优化健康驿站的服务系统，引入情境分析法深度挖掘用户需求，在满足用户健康管理需求的前提下，提升健康驿站用户体验。方法 首先在问题情境中，在实地调研中引入情境分析法建立情境角色模型，拟定情境剧本进行深度情境访谈，获取分析资料;其次在求解情境中，运用扎根理论和因子分析法对情境分析资料进行编码，建立需求层次架构;最后在结果情境中，采用AHP法构建用户体验层次模型，生成需求权重排序，得到用户体验设计策略。结果 根据设计策略输出健康驿站的硬件、操作界面和移动应用的设计方案。结论 在情境设计流程的指导下，获取更加完整的用户隐性需求，归纳出健康驿站用户体验的影响因素，驱动从“功能导向”转向“服务导向”，从而产出更加符合用户需求的设计方案，也为公共产品优化设计提供新思路。

英文摘要:

      The current usage rate of health stations is relatively low or even idle, mainly due to difficulties in operation and incomplete service systems, resulting in poor user experience. The work aims to introduce a scenario analysis method to deeply explore user needs to optimize the service system of health stations, and improve the user experience of health stations on the premise of meeting user health management needs. Firstly, in the problem scenario, the scenario analysis method was introduced in field research to establish a situational role model, and a scenario script was formulated for in-depth situational interviews to obtain analytical data; Secondly, in the solving scenario, the grounded theory and factor analysis method were used to code the scenario analysis data and establish a hierarchy of requirements; Finally, in the outcome scenario, the AHP method was used to construct a user experience hierarchy model, generate demand weight ranking, and obtain user experience design strategies; According to the design strategy, the hardware, operating interface, and mobile application design scheme of the health station was output. In conclusion, under the guidance of the scenario design process, this article obtains a more complete understanding of user implicit needs, summarizes the influencing factors of the user experience of health stations, drives the shift from "function oriented" to "service oriented", and produces design solutions that better meet user needs. It also provides new ideas for optimizing public product design.