基于潘诺夫斯基图像理论的开封年画视觉解析与数字活化

Visual Analysis and Digital Activation of Kaifeng New Year Paintings Based on Panofsky's Image Theory

中文关键词: 开封年画  潘诺夫斯基图像理论  视觉解析  数字活化

英文关键词: Kaifeng New Year Paintings  Panofsky's image theory  visual analysis  digital activation

中文摘要:

      目的 基于潘诺夫斯基图像理论的视角，揭示开封年画图像中潜藏的历史知识、道德伦理和价值观念等文化信息，探索将其知识系统进行数字化转译的有效方法。方法 采用潘诺夫斯基提出的“图像解析三阶段”研究方法，提出开封年画文化因子提取及数字化设计应用的流程体系。以经典年画《步下鞭》为例，深入剖析其图像背后的文化内涵，将解析结果转化为可视化的“年画文化因子库”，并进一步提出文化因子库的数字化应用方向。结论 “年画文化因子库”的数字化应用案例是传统年画的创新性转化和数字化活化的成果，将传统年画的文化信息转译为受众熟悉的视觉语言，运用数字手段进行传播。不仅梳理了年画的知识框架，而且也为驱动优秀传统文化在数字时代的创新传承提供了指导作用。

英文摘要:

      Based on the Panofsky's image theory, the work aims to reveal the cultural information such as historical knowledge, morality, ethics and values contained in the images of Kaifeng New Year Paintings, and explore the effective methods of digitally translating their knowledge systems. The research method of "three-stage image analysis" proposed by Panofsky was adopted and the process system of extracting cultural factors of Kaifeng New Year Paintings and applying digital design was proposed. With the classic New Year Painting "Striking the Whip on Foot" as an example, the cultural connotation behind its images was analyzed, the analysis results were transformed into a visual "Cultural Factor Library of New Year Paintings", and further the direction of digital application of the cultural factor library was proposed. The digital application case of "Cultural Factor Library of New Year Paintings" is the result of innovative transformation and digital activation of traditional New Year Paintings, which translates the cultural information of traditional New Year Paintings into visual language familiar to the audience, and disseminates it by digital means. It not only sorts out the knowledge framework of New Year Paintings, but also provides guidance for driving the innovation and inheritance of excellent traditional culture in the digital era.