民间美术造型在地域性商业宣传中的符号构置探析

Research on the Symbol Configuration of Folk Arts Modeling in Commercial Propaganda

中文关键词: 民间美术  价值向度  地域品牌  构形

英文关键词: folk arts  value dimension  regional brand  configuration

中文摘要:

      以民间美术造型在地域商业宣传中的符号构置为主要探讨对象， 通过对其价值释义、 符号践行以及表述价值的动态转化分析， 结合辽宁地域入选国家非物质文化遗产名录的 “医巫闾山” 满族剪纸为实例解读， 阐述这种有意味符号构置形态所呈现出的地域性人文风貌， 提出了地域性民间美术造型研究的意义和审美向度， 以及这种良性基因潜移在地域性广告创意构思过程中的合理性。

英文摘要:

      It mainly analyzed the symbol configuration of folk art modeling in regional commercial propaganda. Through analysis of dynamic transformation of value interpretation, symbol practice and expression value, combined with the cases for typical scissor—cut formation in packaging design, "yi wu lv shan" Manchu paper cut in Liaoning province and so on, it elaborated regional human culture with symbol configuration. It put forward the meaning and aesthetic dimension in regional folk arts modeling. Finally it explained the rationality of the benign gene creeping in the course of commercial creative design.