数字媒体时代工业产品设计中的 “中庸” 设计探讨

Disscussion on "Mean" of Industrial Products Design in Digital Media Era

中文关键词: 儒家思想  孔子  传统文化  中庸  工业产品设计  数字媒体

英文关键词: confucianism  Confucius  traditional culture  doctrine of the Mean  industrial products design  digital media

中文摘要:

      根据孔子、 孟子、 荀子为代表的儒家思想对中华民族文化、 审美观、 价值观的影响。分析了工业产品设计师对儒家 “中庸” 思想的继承与发扬， 论述了中国工业设计师注重产品设计的文化内涵和民族特点的必然性。在此基础上， 提出了数字媒体时代儒家 “中庸” 思想对工业产品外型设计的影响， 论述了设计各要素的组合关系、 儒家的环境保护理念与绿色设计的契合以及进行本土设计的策略。

英文摘要:

      According to the influences of Chinese national culture, aesthetics and values standards influented by Confucius′ s representatives such as Confucius, Mencius, and Xunzi, it analyzed the inheriting and carrying forward of the "Mean" thought of Confucian by industrial product designers. It discussed the inevitability of paying attention to product design′ s cultural connotations and ethnic characteristics of Chinese industrial designers. Based on this, it presented the influences on industrial product appearance design by Confucian "mean" thoughts in the digital media era, and discussed the combination relations of design each element; the correspondence of Confucian environmental protection concepts and the Green Design, and the strategy of native design.