产品识别要素构建方法研究

Research on Construction Method of Product Identification Elements

中文关键词: PI构建  识别要素  意向尺度法  量化分析

英文关键词: construction of PI  identification elements  image scale  quantitative analysis

中文摘要:

      针对 PI构建过程中识别要素如何提炼的问题， 将语意差异法与意象尺度法引入 PI识别要素构建方法体系中，进行产品外观意象认知研究。通过实验方法进行 PI识别要素的提取， 并通过 PI识别要素提炼的影响因素分析， 将其作为识别要素提炼的主要参考依据， 最后通过案例验证该方法的合理性。

英文摘要:

      According to how to construct the identification elements of PI, the method of semantic differential (SD) and experience of image scale were applied in the research of style image cognition of the product. Through a series of experiments some identification elements of PI were obtained. Through influencing factors analysis of PI, the main references were selected for the identification elements of PI. At last from case it proved the method was reasonable.