街道导识系统设计中的视觉品质分析

Visual Quality Analysis of Street Guiding Design

中文关键词: 街道导识  视觉品质  个性化  构建

英文关键词: street guiding design  visual quality  personalized  construction

中文摘要:

      从目前中国街道导识系统设计的现状出发， 分析了街道导识设计与城市视觉形象的密切关系， 结合国内外优秀的街道导识设计案例， 论述了具有视觉品质的街道导识设计的意义与价值。提出了从秩序感、 尺度感、 材质感、 色彩感、 艺术感、 运动感等 6个方面构建视觉品质的街道导识系统设计策略， 目的在于为中国的城市规划部门提供一种新的设计思路与方法。

英文摘要:

      From the current domestic situation of general street guiding design, it analyzed the close relationship between general street guiding design and city visual image. It discussed the significance and value of street guiding design with visual quality. On this basis, it proposed from the sense of order, scale, materials, color, arts and sports six aspects, constructed the design strategy of street guiding system of visual quality, aimed to provide a kind of new design ideas and methods for China′ s city planning department.