朱仁洲.国内高校校徽设计策略刍议[J].包装工程,2011,32(18):114-116. |
国内高校校徽设计策略刍议 |
Discussion on the Design Dtrategy of Badge for Domestic Universities |
投稿时间:2011-05-20 修订日期:2011-09-20 |
DOI: |
中文关键词: 高校 校徽 设计策略 符号学 信息受众 |
英文关键词: university badge design strategy semiotics information audiences |
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中文摘要: |
着重从方法与策略层面对国内高校校徽设计进行探讨。并结合符号学理论从信息受众的角度探寻国内高校校徽设计的内在规律。对国内外优秀案例进行整理分类, 并归纳出以下几种主要手法: 继承传统; 体现地域特征; 体现优势学科; 表现标志性景观。 |
英文摘要: |
It discussed the badge design of domestic universities from method and level of strategy. Combined with semiotics, it explored the inherent laws of university badge design from perspective of the audiences. It analyzed the excellent examples collected from at home and abroad, then classified and summarized the following points: inherit tradition, express the regional characteristics, express the advantages of discipline, and express the iconic landscape. |
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