包装设计中图形元素的文化艺术剖析

Analysis of the Culture and Arts of Graphic Elements in Packaging Design

中文关键词: 包装设计  图形元素  文化

英文关键词: packaging design  graphic elements  culture

中文摘要:

      探讨了图形元素在包装设计中的发展趋势和主要应用方向，论述了图形体系对包装设计所产生的不可替代的重要作用，提出了如何在彰显产品包装个性的基础上恰当地使用图形元素，传达产品的历史文化、民族特色、环保理念和人性关怀，使图形和包装得到最完美的融合与表达，让图形元素成为产品在包装方面的文化内涵的延伸。

英文摘要:

      It mainly discussed the graphic elements in packaging design in the future development trends and main application directions, discussed the graphics system for packaging design produced by the irreplaceable role, then put forward how to highlight the personality basis, in product packaging design in the appropriate use of graphic elements,history and culture communication products, national characteristics, the idea of environmental protection and human care, the graphics and packaging has been the most perfect fusion and expression, and made graphic elements into products in the packaging cultural connotation extension.