基于淮安地域文化的动漫衍生品设计研究

Animation Derivatives Design Based on Huaian Regional Culture

关键词:  淮安地域  文化  动漫衍生品  设计

Key words:  Huaian region  culture  animation derivatives  design

摘要:

目的 以淮安地域文化中的名人文化为出发点， 探索具有地方特色的动漫衍生品设计的开发思路， 以动漫衍生产品为载体来达到传播淮安文化的目的。方法 以 “韩信” 人物动漫形象为原型， 注重艺术性与科学性相结合， 使其具有功能性、 实用性、 易用性等特点。结论 基于淮安地域文化的动漫衍生品设计， 给予衍生产品故事性和情感， 提高淮安动漫品牌形象， 并使人们更加信赖和接受与淮安城市相关的产品和服务， 以此来获得更多经济效益。

Abstract:

In Huaian celebrity culture as the starting point of regional culture，it explores the design with local characteristics of animation derivatives development train of thought，taking animation derivatives as a carrier to achieve the purpose of spreading Huaian culture.Taking character animation image as the prototype，"Han Xin" is designed with the secondary development of anime prototype，which pays attention to the combination of art and science，with the characteristics of functional，practical，ease of use. Based on the animation derivatives of Huaian regional culture design， derivatives are with story and emotional to improve the Huaian animation brand image，and makes people more trust and acceptance with Huaian city related products and services，in order to obtain more economic benefits.