基于感性工学的产品设计方法研究

Product Design Method Based on Kansei Engineering

中文关键词: 感性工学  产品设计  语义差分法  感性需求

英文关键词: kansei engineering  product design  semantic differential method  perceptual demand

中文摘要:

      目的 探索感性工学在生活类产品设计中的应用。方法 介绍了基于感性工学的产品设计框架，以儿童玩具设计为例，详细阐述了基于感性工学理论的产品设计程序和方法。根据产品的设计定位，通过调查分析等多种方法确定出产品的典型样本和关键感性词汇，结合语义差分法对用户的感性认知进行量化，获得典型样本感性词汇的平均值，运用SPSS因子分析和主成分分析，得到典型样本感性词汇数据的公因子方差图、解释的总方差图、碎石图和成份矩阵图，提取出“环保的”、“好玩的”、“益智的”和“多功能的”共4个影响儿童玩具设计的主要感性词汇，最终给出儿童玩具设计方案。结论 运用该方法设计的儿童玩具满足感性需求的目标，为产品的设计与改进提供了指导。

英文摘要:

      It aims to explore the application of kansei engineering in design of life products. The framework of product design based on kansei engineering was introduced. Program and method of product design based on kansei engineering were elaborated with design of children's toy as an example. The typical sample and key perceptual vocabulary of product were determined by a variety of methods, such as investigation and analysis, according to the design orientation of product. The average of typical sample’s perceptual vocabulary was obtained on account of perceptual cognition by semantic differential method. The diagram of common factor variance, the diagram of explained total variance, the diagram of scree plot and the diagram of component matrix of typical sample’s perceptual vocabulary were acquired by factor analysis and principal component analysis of SPSS. Four main perceptual words such as environmental, fun, intellectual and multi-functional that affecting children's toy design were summarized. Finally, the design scheme for children's toy was given. The results show that children's toys designed by this method meet the target of perceptual demand. It provides guidance for design and improvement of product.