图形创意在视觉传达设计中的运用策略

Application Strategy of Graphic Creativity in Visual Communication Design

中文关键词: 图形创意  视觉传达设计  情感化设计

英文关键词: graphic creativity  visual communication design  emotional design

中文摘要:

      目的 探析视觉传达设计中的图形创意特点及其具体应用。方法 结合当前的时代背景，以视觉传达设计为支点，探讨图形创意在其中的几个突出特点，接着以此为基础深入分析图形创意在视觉传达设计中的平衡、借鉴、情感、联想等全新设计理念，最后再以具体的设计案例为指引，分别从其在标志设计、包装设计、平面广告设计等视觉传达设计领域的应用路径逐一分析，希望能够从中获得更多的对图形进行现代化设计与艺术处理的更多路径。结论 图形创意在视觉传达设计中的融合能够以更加直观甚至无声的语言形式消除受众之间的国别差异和观念差异，从而更加直接、有效和迅速地传播信息，不仅实现了自身的趣味性、创新性，而且还丰富了作品的内涵，加深了记忆，从使图形创意的前途更加广阔。

英文摘要:

      The work aims to explore the graphic creativity in visual communication design and its specific application. Combined with the background of the current times, the visual communication design was taken as the supporting point to discuss the outstanding characteristics of graphic creativity. Then, on this basis, the balance, reference, emotion, association and other new design concepts of graphic creativity in visual communication design were analyzed deeply. Finally, specific design case was taken as the guidance to analyze the application paths in logo design, packaging design, graphic advertisement design and other visual communication design fields one by one, hoping to obtain more paths for modern design and artistic treatment of graphics. Fusion of graphic creativity in visual communication design can eliminate differences between nationalities and between audience and concept in the form of more intuitive and even silent language so as to spread information more directly, effectively and rapidly, not only realizing its own interest and innovation, but also enriching the connotation of the works, deepening the memory, and making the future of graphic creativity broader.