从可供性视角看待情感三层次理论在产品设计中的应用

Application of the Emotional Hierarchy Theory in Product Design from the Perspective of Affordance

中文关键词: 情感三层次理论  可供性  产品设计  情感化设计

英文关键词: emotionalhierarchy theory  affordance  product design  emotional design

中文摘要:

      目的 探讨可供性辅助情感三层次理论在产品设计中的应用，旨在利用可供性思维帮助产品更好地满足用户本能层、行为层、反思层的情感诉求，进而实现产品的情感化设计。方法 首先论述了情感三层次理论的研究应用，并总结了情感三层次理论下的产品设计框架，分析了情感三层次理论在产品设计应用中存在的弊端，然后阐述了可供性理论的发展应用以及可供性思维的优势，探讨了情感三层次理论和可供性理论在产品设计中的关联性。结果 提出了可供性辅助情感三层次理论应用实践的框架图，并通过相关的设计案例说明好的可供性设计能够满足用户不同情感层次的诉求。结论 借助可供性思维辅助本能层、行为层、反思层在产品设计中的应用是有效可行的，可供性理论为情感三层次理论的深入研究提供了新视角，应该引起更多学者们的关注。

英文摘要:

      The work aims to explore the application of affordable assisted emotional hierarchy theory in the product design, so as to make products meet the emotional needs of users’ instinct level, behavior level and reflection level better by affordance thinking, thus realizing the emotional design of products. The research and application of the emotional hierarchy theory were discussed, and the product design framework under the emotional hierarchy theory was summarized. The disadvantages of the emotional hierarchy theory in the application of product design were analyzed and the development and application of the affordance theory as well as the advantages of affordance thinking were expounded. Finally, the relevance of the emotional hierarchy theory and the theory of affordance in product design was investigated. The framework of the emotional hierarchy theory application assisted by affordance was constructed and the relevant design cases proved that great affordance design could meet the emotional needs of different levels of users. Therefore, it is effective and feasible to assist the application of instinct level, behavior level and reflection level in product design with affordance thinking. The affordance theory provides a new perspective for the in-depth study of the emotional hierarchy theory, which can attract more scholars’ attention.