现代平面设计中的民族化趋向探索

Nationalization Trend in Modern Graphic Design

中文关键词: 现代平面设计  民族化趋向  文化传承

英文关键词: modern graphic design  trend of nationalization  cultural heritage

中文摘要:

      目的 探究现代平面设计领域对民族化元素的借鉴价值及整体的应用趋向。方法 从我国综合国力的提升和外来文化的冲击两方面，指出了当前平面设计领域中所表现出的文化乏力现象以及对民族化转变的迫切要求，分析了民族化元素所赋予平面设计的思路拓展、内涵丰富和文化传承等优势，并指出了平面设计领域在图案、色彩和书法等方面的借鉴可行性，以包装设计和标志设计为主要着力点，深入地分析了平面设计中的民族化趋向，总结了未来的发展路径。结论 中华民族特有的图案、纹样、文字和色彩等元素是其独有的文化精髓，这些元素在平面设计中的有效应用能够帮助设计师创造出更多的具有民族特色的设计作品，从而使作品以难以超越的形式与内容获得更广泛意义上的认同，受到世界的瞩目。

英文摘要:

      The work aims to explore the reference value and overall application trend of national elements in modern graphic design. From the improvement of the comprehensive national strength and the impact of foreign culture in China, the work pointed out the fatigue phenomena of culture and the urgent request of nationalization transformation in current graphic design, analyzed the advantages of graphic design, such as the expansion of ideas, rich connotation and cultural inheritance, which were endowed by national elements, pointed out the feasibility of drawing lessons from pattern, color and calligraphy in graphic design, conducted in-depth analysis on the nationalization tendency of graphic design from packaging and lark design, and summarized the future path of development. The unique patterns, texture, characters and colors are unique cultural essence of China. Effective application of these elements in graphic design can help designers to create more design works with national characteristics, so that the works can gain recognition in a wider sense in the form and content that are difficult to be surpassed, and attract the attention of the world.