基于用户需求分类的产品色彩情感体验设计

Emotional Experience Design of Product Color in User Needs Classification

中文关键词: 需求分类  产品色彩  情感体验  家用咖啡机

英文关键词: needs classification  product color  emotional experience  household coffee machine

中文摘要:

      目的 实现符合用户感性需求与良好情感体验的产品色彩设计。方法 以家用咖啡机为研究对象，基于扎根理论，运用质性分析工具Nvivo12.0深度挖掘用户对目标产品的色彩需求痛点，通过系统聚类分析获得产品色彩的用户需求类别，根据已知的用户需求类别，收集色彩样本，结合PAD量表进行多维情感体验评价，并获取可以激发用户积极情感体验的产品配色案例，作为设计实践的参考范式。结果 完成不同用户需求影响下的咖啡机色彩情感体验设计实践。结论 以用户需求分类为导向的产品色彩设计，可帮助设计师更有针对性地提炼多样化的产品色彩需求，运用PAD情感体验测量方法对现有色彩设计案例进行分析与评估，也为现阶段产品色彩的情感体验设计应用提供了一种简单、快捷的研究路径。

英文摘要:

      This paper aims to achieve the product color design that meets users’ sentimental needs and good emotional experience. Based on the grounded theory, the household coffee machine was taken as the research object, and the qualitative analysis tool Nvivo12.0 was used to deeply explore the recesses of the users color demand for the target product, and the users demand category of the product color was obtained through the systematic clustering analysis. According to the existing user demand category, the color samples were collected to assess the multi-dimensional emotional experience combined with the PAD scale, and obtain cases of product color matching that can stimulate users’ positive emotional experience as a reference paradigm for design practice. Futhermore,this paper aims to complete the design practice of the emotion experience from the coffee machine colors under the influence of different user demands. Product color design oriented by user demand classification can help designers refine diversified demands for product color in a more targeted way. The proper use of PAD emotional experience measurement method to analyze and assess the existing color design cases also provides a simple and fast research approach for the design and application of the current emotional experience of product colors.