基于可拓符号学的非遗衍生品设计方法研究

Design Method of Intangible Cultural Heritage Derivatives Based on Extension Semiotics

中文关键词: 可拓符号学  非遗衍生品  创意设计  可拓基元

英文关键词: extension semiotics  intangible cultural heritage derivatives  creative design  extension basic-element

中文摘要:

      目的 针对非遗衍生品设计中的文化元素提取与表征过程中的模糊性问题，从可拓符号学的视角研究非遗衍生品中的创新设计方法。方法 基于可拓基元理论，构建非遗衍生品设计符号的可拓基元模型，提出一种适用于非遗衍生品设计的可拓基元转化、设计元素符号提取和设计方案优度评价的方法，并以天津非遗“狗不理包子”衍生品组合灯具设计为例，对上述方法进行深入分析和验证。结论 基于可拓符号学的非遗衍生品创意设计和评价方法具有较好的可行性，可以为非遗衍生品的创意设计提供方法参考。

英文摘要:

      To solve the fuzziness in cultural element extraction and representation in design of intangible cultural her-itage(ICH) derivatives, a creative design method from the perspective of extension semiotics was explored. Based on theextension basic-element theory, the extension basic-element model of the design symbols of ICH derivatives was con-structed, and a method was proposed for the variation of extension basic-element, the extraction of design element symbols and the evaluation of design scheme excellence for the design of ICH derivatives. With Tianjin ICH derivative “Go Believe” as an example, the above methods were analyzed and verified. The resuluts show that the creative design and the evaluation method of ICH derivatives based on extension semiotics is feasible and can provide a reference for design of ICH derivatives.