基于Hofstede文化维度理论的跨文化产品设计研究

Cross-Cultural Product Design Based on Hofstede’s Cultural Dimension Theory

关键词:  Hofstede文化维度理论  跨文化  产品设计

Key words:  Hofstede’s cultural dimension theory  cross-cultural  product design

摘要:

目的 针对全球化不断深入的社会背景，探索基于Hofstede文化维度理论的跨文化产品设计模型，并进行实践研究。方法 结合理论推导和案例分析，对权力距离、个人主义、男性主义、不确定性回避、长期目标和放纵性等六个文化维度所体现的产品语言进行梳理，从目标用户的价值取向、行为取向和设计取向进行了跨文化产品设计的文化差异分析，并通过对文化产品设计的要素的总结，规划了跨文化产品设计的要素。在此基础上，提出了基于Hofstede文化维度理论的跨文化产品设计模型和应用方法。结论 针对法国用户的糖果盒产品设计实践，验证了所提出的跨文化产品设计模型的可行性与有效性。研究成果有助于帮助设计师转变文化设计思维，促进我国文化产品的国际输出和文化元素的传播。

Abstract:

The work aims to explore the cross-cultural product design model based on Hofstede’s cultural dimension theory and conduct practical research in view of the deepening social background of globalization. Combining the theoretical deduction and case analysis, the product semantics reflected in the six cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, long term orientation and indulgence was sorted out, the cultural differences of cross-cultural product design were analyzed from the value orientation, behavior orientation and design orientation of target users, and the elements of cross-cultural product design were clarified through summarizing the elements of cultural product design. On this basis, a cross-cultural product design model and application method based on Hofstede’s cultural dimension theory were proposed. The design practice of candy box for French users has verifies the feasibility and effectiveness of the proposed cross-cultural product design model. The research results will help designers transform their local cultural design thinking and promote the international export of cultural products and the dissemination of cultural elements.